Featured Guide: Business Survival Tips During Coronavirus
Featured Guide produced by Business ORegon Business Finance Officer Thomas Schnell in consultation with business owners, financial experts and economic development agencies.
Below are an assortment of additional ideas for small businesses as they move through this time period:
-Encourage community members to buy gift certificates at local restaurants to be used later in the year
-Help restaurants connect to food delivery services or more take-out options
-Yoga studios doing videoconference sessions
-Retail businesses enhancing their online shopping experience. or finally getting moving on creating one
-Small-Medium businesses intensifying their social media presence
-Offer facetime, skype, or chat channel services for selling virtually face-to-face, answering questions, providing the same customer service interaction you would get in a M&P atmosphere at location
-When people work remotely, they are more susceptible to online shopping, checking in with social media more often, ect. Encourage businesses to take advantage of this.
-Develop a cleaning protocol w/a local cleaning service and go out one-on-one to businesses; develop a pledge “Downtown Cares About Your Health” with on-site messaging available to promote enhanced cleaning and other measures
-Encourage businesses to publish their commitment to public health, outlining their actions for offering a clean facility and healthy staff
-Keep customers updated on new experiences or products you’ll offer when things subside
-Most consumers are not significantly changing buying habits; focus on those consumers
-Run specials on perishables or introduce a product/offering of the day
-Coffee shops who roast can set up a customer membership for “subscribe & save” delivery or pick-up of beans, get people to order for the next couple weeks
-Small grocers can offer to receive online grocery lists and shop for their customers to pick-up products or deliver them
-Promote the value and reliability of locally sourced and local supply chains
-Stay in touch with customers by livestreaming. Show what you are doing to stay in business and get excited about the strategies you’ve come up with to meet customer needs during this time. Ex: Coffee shop that welcome people to connect with them every morning at 8am for the local news downtown, the local history story of the morning, the morning joke, or a meet your barista spotlight, etc.
-Look into business interruption insurance
-Local physicians to offer telemedicine services
-Breweries can keep offering trivia nights by livestreaming and using an app that polls people’s responses, customers being encouraged to drink their brews while participating or getting extra points for posting a picture of them and their brews at home.
-Businesses actively promoting how they are sanitizing their stores/restaurants every day – ‘taking a pledge’ to help customers stay healthy